Upbeat Cynicism

what do you mean i lost my mind?

…and their flagship magazine will be called Chewing

leave a comment »

Calvin would be so happy:

Wm. Wrigley Jr. Co., though, is so hopeful of the possibilities that it is launching a multimillion-dollar, multi-year effort to prove them. Citing “emerging research” that suggests chewing may be beneficial, the gum maker has created the Wrigley Science Institute, consisting of an international advisory panel of scientists and research experts who are studying the sticky matter.

Surinder Kumar, Wrigley’s chief innovation officer, says the 115-year-old company has been hearing from consumers for decades about chewing’s benefits — some of them, he contends, “just plain common sense.” Now it is looking for scientific proof to back up the anecdotal evidence.

Paul Hsieh and, as he says, “no, really.”)


Written by [IMH]

1 April 2006 at 3:05 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: